AI Copywriting in 2023: How It Can Help Businesses and Copywriters
What is an AI copywriter?
An AI writer helps to generate copy. Simple enough, right?
AI copywriting tools can generate short- and long-form copy, making them a great option for almost every kind of copywriter or anyone in content marketing. Whether you're writing blog posts, social media posts and captions, taglines, or product descriptions, the AI copywriter is able to get it written.
And they say miracles don't exist.
How does an AI copywriter work?
Really hard, actually.
AI copywriting tools use sets of data and information to understand and write copy.
This data can be a title / description combo, a tone sample, a description, or the first half of an incomplete project. The AI copywriting tool will then take these items and generate copy to match the examples, within the parameters which you've given it.
But how does the AI know what to do with the information you give it? It's time to learn how the sausage really gets made.
Different AI copywriting tools are exposed to different information.
AI copywriting tools are trained on large, specified sets of data. Usually an AI copywriting tool receives industry-specific data, which then allows it to tailor its copy to whatever that particular industry needs.
If you want your copy to be the best it can be for your project, give the AI as much information as possible. Expose it to your brand voice, product descriptions, blog outlines, landing pages, social media posts, or whatever relevant content you have that could help it succeed.
You and the AI copywriter are on the same side. By helping the tool, you're helping yourself.
How do I use an AI copywriter?
We're going to give you step-by-step instructions on how to use an AI copywriting tool, but first, a disclaimer:
You can use an AI copywriting generator to write any type of copy.
That's right, AI copywriters are non-discriminatory. All of your copy dreams are possible, no matter the length, subject matter, or target audience.
Product descriptions, social media posts, social media captions, landing pages, blog outlines, blog content, website copy, and ad copy are all fair game.
Now that that's out of the way, here are the steps for using AI copywriting tools, using our Co-Writer as an example:
- Understand the scope of your assignment. What type of copy are you writing? Is it short-form or long-form? Serious or lighthearted? Who is the target audience? What are you trying to achieve with this messaging?
- Give the AI some context. Go to the Research tab and pull up some articles about whatever topic you want to write about. Enter a few relevant sentences or phrases into the AI.
- Play around with the copy. Once you hit Suggest Text, the AI will create sentences for you. Now it's time to use the different Paraphrasing modes to mold the output to your needs.
- Check the AI's work. The Co-Writer has a built in Grammar Checker which is perfect for those final touches. You want your copy to be polished, perfect, and ready to go.
The Benefits of Using an AI Copywriter
Since its inception, artificial intelligence has been helping humans complete a number of tasks, ranging from the very simple to the incredibly difficult.
An AI copywriting generator will provide a ton of benefits for you, should you choose to use one.
Allocating Your Time to Become More Efficient
As you probably know, copywriters continually have a mountain of little tasks to complete on top of their regular workload. Things like product research, proofreading, and line editing can all be delegated to the AI, allowing you to focus on bigger-picture items.
You'll have more time for things like refining your marketing strategy, completing keyword research for SEO purposes, and tracking KPIs and customer data.
Without being bogged down with the smaller tasks, you're able to focus on what really matters, thus becoming more efficient and successful.
Optimizing Your Content for Your Audience
You may think you know your audience well (or maybe you don't, and if that's the case, read on), but AI copywriting tools are able to understand your customer base way beyond what you're capable of ━ no offense.
The AI is able to read and understand data taken on your audience, including which keywords pull them in, which platforms are best to target, and what type of tone works the best. Such data can be gathered only through efficient communication with your customers. Check out some email software, the best business phone service, social media chatbots, and more ways of communication to create seamless relationships and collect the necessary data.
Being Consistent in Your Copy
One thing robots are really good at is being consistent. They understand their tasks and complete them perfectly, time and time again, because that's how they're programmed.
If you tweak the settings in your AI copywriting tools to use specific language and tone, they will use those settings to create consistent, brand-identifying copy until you mess with the settings again.
Sometimes we human copywriters have off days, so it's best to let those AI copywriting tools work mindlessly and without flaw.
Thoughts on AI Copywriting
Listen, there's nothing like a little human touch in your copywriting. Like the flourish at the end of a magic show, human writers give copy a little something special that can't be replicated elsewhere.
However... AI copywriting tools are incredibly helpful, powerful aids in any copywriter's arsenal. Showing you have experience with them would look amazing in your copywriting portfolio too.
Content marketing is in a constant state of flux, and artificial intelligence seems to be the way of the future, at least for now. Those who embrace the technological edge will have an edge, it's as simple as that.