Published on
June 26, 2023
by
Paige Pfeifer, BA
Revised on
December 18, 2024
A copywriter writes the text that is used in advertisements. These ads can come in the form of billboards, magazine spaces, emails, social media posts, and a wide variety of other mediums.
The copywriter’s job is to connect with the target audience and persuade them to buy the product or service the advertisement is promoting. In order to do this, the copywriter must understand the wants and needs of the target market, and how they best respond to ads.
If you’ve ever wanted a copywriting career, you’re in luck. We’re about to walk you through what it takes to enter into and find success in the copywriting world. Read on!
Continue reading: How to Become a Copywriter
Published on
June 26, 2022
by
Paige Pfeifer, BA
Revised on
March 20, 2025
In 2024, Sunday, June 16th marks an important day for many families around the world: Father’s Day. As we prepare to celebrate the fathers and father-like figures in our lives, we may wonder about what kind of gift to give our dads this year.
The answer is poetry. The gift of words is the greatest present anyone could receive because it conveys feelings of love, gratitude, nostalgia, and more in one of the most personal ways possible. A poem coming from the heart is a keepsake that will live on forever, something to be framed and cherished. Don’t be intimidated by the idea, either. We’re going to show you some examples of poems for dad, while also laying out the poem-writing process step-by-step, in case you’d like to write your own, so your Father’s Day poem will be one he’ll never forget.
Continue reading: Father’s Day Poetry: Poems for Dad + How to Write Your Own
Published on
June 27, 2021
by
Paige Pfeifer, BA
Revised on
March 6, 2025
Job hunting is a tough business. You spend hours each week finding relevant opportunities, retyping your entire résumé even after you’ve uploaded it (ugh!), and then, on top of all that, most hiring managers want you to write a cover letter.
You might think cover letters are archaic and jump at the chance to apply where you don’t need one, but today we will challenge you to change your perspective and appreciate the opportunity to submit a cover letter. (A successful cover letter might just win you the job, by the way.)
Okay, now you think we’re crazy. But, think about it, why would anyone want to write a cover letter anyway? It’s because your résumé conveys your accomplishments, qualifications, and personality in a very finite way, while a professional cover letter gives you the chance to make new connections between your experiences and how they make you the best person for the open position.
It also allows you to highlight your best career moments, show off your communication skills, and demonstrate your personality in a way that (hopefully) makes people want to work with you━or at the very least, interview you.
Continue reading: The 9 Essential Elements of a Cover Letter + Templates, Examples, and Tips
Published on
June 27, 2021
by
Shyamal Parikh
Revised on
March 10, 2025
Content marketing is the star performer in today’s world when it comes to gaining traffic, engaging audiences, and converting them. In fact, 78% of CMOs believe custom content is the future of marketing.
Today, we’ll be going over useful content writing tools that fall into one of four categories:
- Content Ideation Tools
- Content Planning & Organization Tools
- Content Editing Tools
- Content Drafting Tools
In 2024, content writing will continue to be a pillar of digital marketing, and it will be crucial to have the proper tools to produce high-quality content. With a reputable SEO SaaS agency, it will be much easier to create engaging, and informative writing to increase organic traffic and improve search rankings. To keep your content writing process and efforts in line with your goals, we’ve compiled a list of the 13 best content writing tools to help you write better and fine-tune your creative process.
Continue reading: 13 Best Content Writing Tools for Writing Confidently in 2024
