How long should a newsletter be?
The ideal length for a newsletter depends on your audience and goals, but in general:
- Short and scannable wins. Most readers prefer 200–500 words, broken into quick sections with clear headings.
- Value over volume. Instead of focusing on word count, focus on delivering one to three strong takeaways your subscribers can act on right away.
- Mobile matters. Since many people read newsletters on their phones, concise copy, bullet points, and links to learn more often perform better than long essays.
If you have a lot to say, consider linking out to a blog post, video, or resource page rather than cramming everything into the email itself. That way, your newsletter stays engaging and easy to digest while still driving traffic to your deeper content.
Want an easier way to create the perfect-length newsletter every week? Try our weekly newsletter generator—it helps you draft, format, and polish newsletters that keep readers coming back.