How do you use color psychology in branding?

To use color psychology in branding design, choose colors that align with the brand’s positioning and audience expectations.

Color psychology in branding affects how brands are perceived by consumers. Using color psychology and color theory, brands communicate emotions, values, and personality through their visual identities.

For example, blue often conveys trust and professionalism, while yellow signals energy and creativity.

QuillBot’s color palette generator and color wheel can help you as you explore how to use color psychology in branding.