You should use 2–3 fonts in branding design. Limiting font faces helps branding stay consistent and credible.
A good strategy is to choose a primary font (for logos, headlines, and titles), a secondary font (for long-form content and user interfaces), and an optional accent font (to use sparingly for decorative purposes).
If you want to brainstorm font choices for your brand, use QuillBot’s AI Chat to generate ideas.
To use color psychology in branding design, choose colors that align with the brand’s positioning and audience expectations.
Color psychology in branding affects how brands are perceived by consumers. Using color psychology and color theory, brands communicate emotions, values, and personality through their visual identities.
For example, blue often conveys trust and professionalism, while yellow signals energy and creativity.
QuillBot’s color palette generator and color wheel can help you as you explore how to use color psychology in branding.
