What is the Caitlin Clark effect?
The Caitlin Clark effect is a term for the impact of Caitlin Clark’s skill and success on the popularity of women’s basketball. Clark was a Point Guard for the University of Iowa Hawkeyes and began her WNBA career with the Indiana Fever in 2024.
During the 2023 and 2024 college women’s tournaments, Clark drew national attention by setting records for the most points and three-pointers. Her 2023 and 2024 NCAA championship games and her WNBA games have broken records for the most-watched women’s basketball games.
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