What’s the difference between data visualization and an infographic?

Data visualizations and infographics are both ways to present information visually, but they serve different purposes.

A data visualization is usually a single chart, map, or graph that helps people explore and interpret the data themselves—often generated automatically with tools like Excel or Tableau.

An infographic, on the other hand, is manually designed to tell a specific story or convey a clear message. It can include one or more data visualizations. Still, it organizes them with text, icons, and narrative elements to guide readers toward a particular insight rather than leaving interpretation entirely up to them.

Wondering how to make an infographic that really works? Use QuillBot’s AI Chat to brainstorm ideas and refine your message.