What Is Brand Identity? | Definition & Examples

Published on August 26, 2025 by Kate Santoro, BS Revised on January 29, 2026

Brand identity is the unique mix of characteristics that influence how a brand is perceived. It’s made up of visible and invisible elements that work together to personify a brand.

When creating a brand identity, use QuillBot’s AI Chat to brainstorm, refine ideas, and make sure you don’t forget any crucial elements.

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