How do I create a sales email template for new clients?

A good sales email template keeps things short, clear, and focused on the client’s needs:

Subject line: Direct and tied to a benefit.
Opening line: A sentence that shows you know something specific about their business.
Body: Who you are, why you’re reaching out, and how your offer helps.
Call to action: A low-friction next step, like scheduling a quick call or replying with a “yes.”


Subject: Helping [Company Name] with [specific goal]
Hi [First Name],

I noticed [personalized detail about their business].

I work with [type of clients] to [key benefit]. For example, one client [specific result].

Would you be open to a 10-minute call next week to see if this could work for you?

Best,
[Your Name]

You can also use QuillBot’s AI sales email generator to build a tailored sales email template in seconds.