What are the four different font types?

In typography, font typefaces are generally divided into four main categories:

  • Serif: Serif fonts have small decorative strokes capping the ends of longer strokes. They convey authority and credibility.
  • Sans-serif: As the name suggests, the strokes in sans-serif fonts are not capped with decorative lines. These fonts have a more modern feel.
  • Script: Script fonts mimic handwriting or calligraphy, with flowing lines, connected letters, and varying line width. They convey creativity and personality.
  • Display: Display fonts prioritize appearance/impact over readability. They are typically intended for the large text used in titles and logos; at smaller sizes they may not be legible.

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