What is a logo lockup?

A logo lockup is a specific arrangement of a brand’s logo elements (e.g., wordmark, symbol, and tagline) into a fixed composition.

Lockups ensure that the logo maintains consistent spacing, alignment, and proportions across different applications, from websites to business cards. Using a logo lockup helps preserve brand identity and ensures that all visual assets look professional and cohesive.

QuillBot’s free AI logo generator helps you experiment with logo layout before sitting down to design a logo lockup.

Related article: What Is a Logo | Definition & How to Create

Understanding what a logo is and how it functions is one of the first steps in building a strong brand identity. A logo is one of the most fundamental assets in any brand identity system, serving as the primary visual marker through which a brand is recognized, remembered, and differentiated. This guide walks through what […]

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