What is a wordmark logo?
A wordmark logo, or logotype, is a logo that consists entirely of the brand’s name, styled with custom typography. Wordmarks rely on fonts, spacing, and styling to convey the brand’s personality.
They work best for brands with distinctive or easy-to-remember names, such as Coca-Cola, Visa, or Google.
Use QuillBot’s free AI logo generator to experiment with concepts for your own wordmark logo.
Related article: What Is a Logo | Definition & How to Create
Understanding what a logo is and how it functions is one of the first steps in building a strong brand identity. A logo is one of the most fundamental assets in any brand identity system, serving as the primary visual marker through which a brand is recognized, remembered, and differentiated. This guide walks through what […]
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