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How To Write a Hook That Captures Every Reader’s Attention

Writing updated on  March 21, 2023 10 min read

The first few lines of any story, article, or essay determine if your intended audience will continue to read it or if they’ll skip it altogether. That’s why it’s crucial to write a strong hook that instantly engages your readers.

Just think about the books you had to put back at the store because the blurb didn’t intrigue you. But it’s not limited to just books: there have been dozens of articles, academic writings, and essays that you’ve probably skipped over because you already deemed them not worthy based on the first couple of sentences.

In this article, we’ll discuss different types of hooks and provide some expert advice on how to write one that will capture any reader’s attention. By the end of this, you’ll have a greater understanding of the creation of a perfect hook no matter what type of content you’re writing.

What is a hook and what are its different types?

A hook is a short, powerful sentence that captures a reader’s attention and encourages them to continue reading.

It’s the first step in creating a connection with your readers and getting them interested in what you have to say. That’s why the hook is an incredibly important element of any article, blog post, or other piece of writing.

It can be used to introduce a topic, create suspense, or evoke emotions from the reader. By having an excellent hook, writers can ensure that their pieces will be read and remembered by their target audience.

Now, it’s time to understand the different types of hooks you can integrate into your writing.

A. Quotation Hook

A quote provides an interesting or thought-provoking statement that encourages your audience to find the connection between the quote and your content. Plus, it acts as a nice introduction to the theme of your piece. Thus, a quotation hook is a great way to grab people's attention and keep them curious.

For example, if you’re writing a literary college essay about misogyny, you can use the following quote from Virginia Woolf: “As long as she thinks of a man, nobody objects to a woman thinking.” It’s a way of letting the audience know that the content you wrote will tackle the topic of misogyny.

You can also use quotes from current events or authoritative figures related to your theme or topic.

B. Question Hook

A question hook is used to pique the reader’s curiosity. It can be utilized in an article, blog post, or book blurb to set the tone. Posing an intriguing question will make the reader anticipate what will come next. The question can be rhetorical or the answer can be read in your content.

The question below will hook readers and they will be curious to read more, especially since it targets their livelihood. They’ll want to learn more to see if they’ll be affected by what is being described in the article.

How To Write A Hook - Question Example
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C. Statistic Hook

With this type of hook, a striking statistic or fact is used at the beginning of an essay to grab the reader’s attention. It helps to provide context for the rest of the content and makes it more interesting.

In addition, a statistical hook works well with argumentative essays as it encourages critical thinking. Not to mention, it helps to persuade readers to consider different points of view.

For instance, if you’re writing an article about some type of education or coaching like the importance of training dogs, you can start with a statistic on dog attacks. It’ll provide a shock value to your audience and encourage them to continue reading and learn of the value of training their pets.

D. Anecdote Hook/Story Hook

An anecdotal hook uses a story to draw the reader's attention and make them interested in the content. It’s a great way to engage readers and make them feel connected to the topic. It can either be a personal story or fiction, as long as it relates to your topic.

The image below shows what this type of hook may look like. In essence, it gives readers an insight into how the writer is feeling or what he/she is thinking.

How To Write A Hook - Anecdote Hook Example
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Anecdotal or story hooks work best with content that has an emotional or moral component, like memoirs. It can also be used in persuasive essays to help readers to agree with your point of view.

E. Statement Hook

A statement hook is an assertive claim or declarative sentence that serves as the opening line of an essay, article, or other written work. It’s used to make a strong argument about an issue. If you’re writing a college paper, it should offer strong support to your thesis statement and your overall topic.

How To Write A Hook - Statement Example
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Furthermore, it can also be used to introduce a new idea or concept that will be explored further in the rest of the piece. A good statement hook should be concise and thought-provoking, making readers want to learn more about what is being discussed to understand it fully.

7 Ways To Write A Better Hook

Whether you’re writing a book, essay, article, or marketing content, a great hook is a must. With so much content out there, you need to stand out. A killer hook is a powerful tool to get your intended audience to care for what you have to say.

Here are a few surefire ways to pen a perfect hook.

1. Understand Your Message

When writing a catchy hook, it's critical to understand the theme and purpose of your content to keep readers interested. It will help ensure that the hook accurately reflects the message of the content and draw your audience in.

Additionally, it’ll guide you to focus on the main points that you want to make and ensure that readers understand what you are trying to say. If you don't know those going into writing a hook, your chances of coming up with something that will capture people's attention are slim.

2. Know Your Intended Audience

One of the best ways to come up with a great hook is to know your audience. The more specific you can be with your language and tone, the more likely they’re going to be interested in reading.

So, how do you do that? Research.

You can look at the websites, articles, books, and blogs that are similar to yours, and see what kind of content they're producing. As such, you’ll know what kind of content people in your niche are looking for. This way, you can start thinking about how you can provide more value than other writers in the same space or genre.

You can ask the following questions to help you:

  • What tone of voice do they prefer?
  • Do they respond well to humor and satire?
  • Are they more likely to trust a piece written by an expert?
  • Do they value statistics to back up the claims in the content?

Knowing your target audience helps you write a better hook because it ensures that your pitch is relevant to them. For instance, you can’t put a quote that has something to do with love when your book is about investing. Keep your audience in mind so you can understand what type of hook is appropriate for them. Otherwise, they’re going to click away.

3. Pique Their Interest Within The First Line

The first line is the most important part of your hook. It's the first thing people will read, and it's also the first thing they'll judge. If the first sentence is boring or confusing, people will close their browser window or put down the book and move on with their day.

However, it's not enough for a first sentence or line to merely be interesting; it has to be compelling. This is where the first two methods on the list become crucial. Applying those two in your hook-writing process will help you grab your reader by the collar and make them stop in their tracks before they even get started reading anything else.

How To Write A Hook - Career Sidekick

If you want inspiration, the homepage of Career Sidekick is a must-see. Once you land on its website, the first sentence that’ll grab your attention is “Let’s Get You Hired.” It immediately captivates any site visitor, leading them to ask “how?” You can apply the same imposing style when you’re writing your hook for your piece. This style is great for marketing hooks.

4. Take Them Right Into The Middle Of The Action

A good hook can be made up of many different elements, but one key ingredient is incorporating an exciting or climactic event. This is especially useful for fictional writing. The reason why this works so well is that it creates anticipation: your reader wants to know what happens next.

How To Write A Hook - Climactic Example
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Keep in mind that this doesn’t always have to be the big dramatic scene or huge action sequence, it just needs to change things up somehow for the main character/s.

When reading that, the audience will be curious and ask “why is she running for her life?” or “what happened after?” It’s intriguing and exciting and will make the audience want to read on to find out what happened to the girl.

5. Build An Emotional Connection

Not every book or piece of writing is action-packed. And if your piece isn’t, you have to thread on the emotional aspects. The more you can make your audience feel connected to you, the more they'll be invested in your story.

The image below this is a fantastic example of an emotional hook. It sets up a scene where the woman stood face-to-face with a predator and tries to fight him off. But it didn’t work. He got his hands on her. This can build up fear and even anger for readers and they’ll be curious as to what happens next.

How To Write A Hook - Emotion Example
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Think about the last time you read something that didn't connect on an emotional level, either because it was too dry or too vague. It probably felt like you were reading a textbook or something. It didn't tell a story and it didn't make sense to you as a reader. So, try to think of those times when writing a hook so you’ll know what to do better.

Developing an emotional pull can be done in different ways, including using a personal story to make your audience sympathize with you. But of course, the type of hook will depend on your topic. You want to make your audience feel like they are part of something bigger than themselves.

To ensure you’re using the right tone, vocabulary, and grammar to form that emotional connection, it’s best to use a spell checker,  punctuation checker, or proofreading tool. There’s nothing worse than getting your audience all riled up, then wasting it because your grammar is off.

6. Make Your Readers Ask

Don’t give them a whole summary of your content. Leaving your reader with questions is a great way to compel them to go find out more. This is because we all have an innate desire to solve puzzles, and when you leave a person with questions, they will want to puzzle out those answers for themselves.

How To Write A Hook - Leaving Them With Questions Example
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The image above shows the great hook of a book called One Hundred Years of Solitude by Gabriel García Márquez. It’s intriguing and allows the readers to form a connection with the character because they learn a bit about him as a person and his current predicament.

7. Don’t Do Descriptions

Descriptive passages are great for setting the scene, but they don't make for effective hooks if it’s about something mundane or insignificant to the overall theme of the content.

Descriptive writing is all about the details: where the story takes place, what the characters look like, or what kind of weather is outside. It's not about moving the plot forward or introducing conflict. It's just about painting a picture for readers so that they can see what you're talking about.

However, if you think a descriptive hook will work for your content, then do this by all means. That’s why the first in this list is all about understanding your content theme or purpose. In the end, it’s your story and you need to do what fits.

Bonus Advice: Don’t Forget Your Title

The title of a book, article, or essay plays an important role in grabbing the reader’s attention. It’s the first hook that will make them want to read more. While there are no rules for writing a good title, there are some guidelines you can follow to make sure your title is as effective as possible:

  • Use words that appeal to your target audience
  • Include short words that are easy to read and understand
  • Make sure the title is accurate and reflects what the article, book, advertisement, or essay is about

Not only that, you don't want to give away too much information at once. Just give them enough so they know what they're going to read about in your piece. Through an effective title, you can make readers curious and pull them to read your content.

And if you’re writing an article, you need to offer them value right at the beginning, which is the title. A great example is the article posted by Cleaning Business Academy. As you can see from the photo below, the title instantly offers usefulness to readers.

How To Write A Hook - Title Example

It’s short and memorable. It reflects the topic of the article, which avoids misleading the audience. It poses a question, leading them to be intrigued and find out the answer to how to start a cleaning business.


Writing an excellent hook is just as important as the rest of your content. If you can’t engage readers to continue, then your article, book, essay, journal, or any piece will not be enjoyed by anyone. Don’t let your work go to waste and start perfecting your hook writing skills now with QuillBot.


Burkhard Berger

Burkhard Berger is the founder of Novum™. He helps innovative B2B companies implement revenue-driven SEO strategies to scale their organic traffic to 1,000,000+ visitors per month.

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