Purple Color Meaning | Connotations, Palette & Hex

If you’re looking for a distinctive alternative to a blue or red, one that will help your business, brand, or design stand out from the crowd, then the right shade of purple could be the perfect solution.

This article explores purple color meaning, how you can use shades of purple to communicate brand identity or shape interior designs, and provides useful information that will help you to find the right purple and purple combinations for your project.

If you’ve found an inspiring purple color palette in an image, upload it to QuillBot’s free color palette generator to extract the hex codes of its main colors.

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What does purple symbolize?

Shades of purple can convey indulgence and majesty, positivity and energy, and mystery and magic.

In branding design, you can use purple to:

• Create a regal, luxurious, premium feel
• Express creativity, imagination, and individuality
• Add a sense of enchantment, spirituality, or fantasy

In interior design, you can use purple to:

• Make a room feel rich, dramatic, and sophisticated
• Introduce a calming, reflective atmosphere
• Inject a creative, unexpected twist

Purple vs violet

In everyday English, purple describes a broad range of shades between red and blue, while violet describes bluer shades of purple. Some people call these blue-leaning shades “violet,” while others simply call them “purple.”

Color conversion

Color variations

Purple hex code

The purple hex code for the CSS color name “Purple” is #800080.

The following CSS color names also fall under the umbrella of “purple”:

• Plum #DDA0DD
• Violet #EE82EE
• Orchid #DA70D6
• MediumOrchid #BA55D3
• MediumPurple #9370DB
• RebeccaPurple #663399
• BlueViolet #8A2BE2
• DarkViolet #9400D3
• DarkOrchid #9932CC
• Indigo #4B0082
• DarkMagenta #8B008B

To adapt one of these purple colors for your project, enter its hex code into QuillBot’s free color wheel tool and adjust the setting.

Shades of purple

These are some common names for shades of purple, along with representative hex codes:

• Lilac #C8A2C8
• Lavender #B57EDC
• Orchid #DA70D6
• Amethyst #9966CC
• Plum #8E4585
• Byzantine #BD33A4
• Violet #8000FF
• Electric purple #BF00FF

Purple color palette

Here are some purple color palettes to give you ideas for purple color combinations to use in your project.

Royal purple, plum, antique gold, and ivory white for regal, luxurious, or premium

If you want to view and refine these colors in QuillBot’s color wheel tool, enter #7851A9 for royal purple, #5D3A66 for plum, #C9A45C for antique gold, and #F5F1E8 for ivory.

Electric purple, orchid, turquoise, and soft peach for creative, original, or distinctive

If you want to view and refine these colors in QuillBot’s color wheel tool, enter #BF00FF for electric purple, #DA70D6 for orchid, #40E0D0 for turquoise, and #FFD9C7 for soft peach.

Amethyst, violet, midnight blue, and moonstone for enchantment, spirituality, or fantasy

If you want to view and refine these colors in QuillBot’s color wheel tool, enter #9966CC for amethyst, #8000FF for violet, #191970 for midnight blue, and #E6E6FA for moonstone.