How do I write a creative brief?

To write a creative brief, you need to make sure you have all the relevant details to hand. These typically include:

  • Project overview: What you’re trying to achieve
  • Objectives: The specific goals of the campaign
  • Target audience: Who you want to reach, including demographics and motivations
  • Key message and tone: The main point you want the audience to remember and the style of communication
  • Deliverables: What assets need to be created (radio spots, visuals, copy, etc.)
  • Timeline and budget: How much time and money are available
  • Stakeholders: Internal and external team members who need to be aligned

If this seems daunting (and it can be), then you can turn to QuillBot’s free creative brief generator to do most of the heavy lifting for you.