What is a creative brief?
A creative brief is used to outline all the elements of a creative project, such as an advertising campaign, marketing push, or social media project.
A creative brief will typically include:
- Project overview: What you’re trying to achieve
- Objectives: The specific goals of the campaign
- Target audience: Who you want to reach, including demographics and motivations
- Key message and tone: The main point you want the audience to remember and the style of communication
- Deliverables: What assets need to be created (radio spots, visuals, copy, etc.)
- Timeline and budget: How much time and money are available
- Stakeholders: Internal and external team members who need to be aligned
An AI tool like QuillBot’s free creative brief generator can take a lot of the effort and stress out of the process for you.