What is a creative brief?

A creative brief is used to outline all the elements of a creative project, such as an advertising campaign, marketing push, or social media project.

A creative brief will typically include:

  • Project overview: What you’re trying to achieve
  • Objectives: The specific goals of the campaign
  • Target audience: Who you want to reach, including demographics and motivations
  • Key message and tone: The main point you want the audience to remember and the style of communication
  • Deliverables: What assets need to be created (radio spots, visuals, copy, etc.)
  • Timeline and budget: How much time and money are available
  • Stakeholders: Internal and external team members who need to be aligned

An AI tool like QuillBot’s free creative brief generator can take a lot of the effort and stress out of the process for you.