What’s the meaning of rebrand?
“Rebrand,” as a verb, means “to change or update a brand’s identity to alter how it is perceived by an audience” (e.g., “The company decided to rebrand once it went international”).
As a noun, “rebrand” means “the process or result of rebranding” (e.g., “Their rebrand included a new logo, tagline, and website design”).
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Related article: Rebranding | Definition, Strategy, Process, & Examples
Rebranding is the strategic process of changing how a brand is perceived by its audience. It involves redefining a company’s identity, positioning, and communication in order to better align with business goals, market conditions, or customer expectations. This article is a complete guide to rebranding: what it is, why it matters, the different types, how […]
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