What are the three types of promotion used in content marketing?
The three types of promotion used in content media are:
- Paid media (content you pay to promote on other platforms)
- Owned media (content on your own channels)
- Earned media (unpaid mentions or tags by third parties)
Within each of these promotion types, there are many different types of content marketing. Paid media, for example, could be text, photos, or videos.
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