What is B2B (business-to-business) content marketing?

B2B content marketing involves creating helpful content aimed at other businesses because the products or services are designed for business use. The goal is to build trust and demonstrate expertise, helping businesses make informed decisions. For example, a software provider might share guides on improving office productivity or case studies showing how their tools helped other companies succeed.

Try QuillBot’s blog post generator to create detailed B2B content that educates and persuades business customers effectively.

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Content writing: Other interesting questions

How do I write a blog post for social media?: Keep your social media blog posts short, clear, and engaging. Start with a catchy title and hook, focus on one main idea, and use visuals to stand out. Always end with a call to action to encourage interaction.

To reach more people, add relevant hashtags. QuillBot’s hashtag generator can quickly create hashtags tailored to your topic, saving time and improving engagement.
Is haiku singular or plural?: Haiku is both singular and plural. You can say “a haiku” or “many haiku.” Although there is no need to add an “s” at the end, it is common to see people casually refer to haikus.
What is the cutting word in a haiku?: A cutting word, or “kireji” in Japanese, is a category of words used as punctuation in haiku poetry. It typically creates a pause or contrast within the poem. While there is no equivalent in English, cutting words are generally replaced by punctuation like dashes, ellipses, or colons.
What does vlogging mean?: Vlogging means posting vlogs or maintaining a vlog, which is an online video series about a specific topic. In this case, “vlog” is being used as a verb, and “vlogging” is the present participle (e.g., “Rachel has been vlogging about porch and patio decor”). In a vlog, the creator, narrator, scriptwriter, and videographer are the same person, so vlogging involves all of these things. If you’re new to vlogging and need a little help, QuillBot’s YouTube script generator can show you how to outline a script.
How much do UX writers make?: UX writers’ salaries vary by country, experience, and location, but in general, the average salary in the US ranges from $75,000 to $120,000 per year. Many positions also include benefits like health insurance, stock options, and flexible work arrangements.

Freelance UX writers generally charge between $50 and $150 per hour, depending on their experience and the complexity of the project.

Curious about switching careers or building your portfolio? Ask QuillBot’s AI Chat anything about UX writing.
How is UX writing different from copywriting?: UX writing and copywriting differ in their primary goals, where they appear, and their writing approach.

UX writing focuses on creating user-friendly microcopy that guides people through digital interfaces. UX writers craft button labels, error messages, and in-app instructions to help users complete tasks efficiently. This type of user experience writing appears inside products and prioritizes clarity and brevity to reduce friction.

Copywriting aims to attract and persuade potential customers through marketing content. Copywriters create advertisements, email campaigns, blog posts, and landing page copy designed to drive conversions and sales. Marketing copywriting appears in promotional materials about products and can be longer and more persuasive than UX copy.

In short, UX writing helps people use products seamlessly, while copywriting helps businesses market and sell those products.
Do UX writers need to know how to code?: No, UX writers generally do not need to know how to code. However, having a basic understanding of how digital products are built, such as familiarity with HTML/CSS or knowing how to use design and prototyping tools (e.g., Figma, Sketch), can be beneficial. This technical awareness helps UX writers collaborate more effectively with developers and understand the limitations and possibilities of the interface they’re writing for.

Curious which skills matter most for your own path into UX writing? Ask QuillBot’s AI Chat for personalized tips.
What skills do you need to be a UX writer?: To be a successful UX writer, you need strong writing and editing skills, a solid understanding of user experience principles, and the ability to think from the user’s perspective. Clear communication, empathy, attention to detail, and collaboration skills are essential. Familiarity with design tools and basic knowledge of user research are appreciated in UX writing.

Want to sharpen your skills? Use our landing page copy generator to practice creating user-focused, conversion-ready content—an essential part of real-world UX writing.
Do UX writers need a portfolio?: Yes, UX writers typically need a portfolio to land a job or freelance work. A UX writing portfolio showcases your ability to write clear, user-focused copy and explain your thinking behind design decisions. It can include real projects, case studies, or even mockups of fictitious apps and websites.

Once your portfolio is ready, the next step is applying for roles, and that includes creating a strong cover letter. QuillBot’s cover letter generator can help you write a tailored letter that highlights your skills and experience.
Can AI help me with listicle ideas?: Yes, AI can help with listicle ideas. You can prompt AI to show you several ideas for listicles about a specific topic or niche. Here are a couple of examples of AI prompts for listicle topic ideas:

Show me 5 listicle topic ideas for a blog about sustainable gardening on a retail garden supply website. Each topic idea should focus on a different type of vegetable or flower gardening.

Write 3 listicle topic ideas for a fashion blog for teenagers. Focus each listicle topic on a different angle of 2025 fashion trends for teens.

QuillBot’s AI listicle writer can also help you write listicles on virtually any topic.
What should I write my first blog post about?: In your first blog post, you can introduce yourself or a topic you’re passionate about—ideally both. If it’s a personal blog, a short introduction helps readers understand who you are, what you’ll be writing about, and the reason you’re starting a blog. But instead of just talking about yourself, consider what your audience might be looking for. Share your perspective on a topic that matters to you and offers value to your readers. It’s a great way to connect and set expectations from the beginning.

If you’re not sure where to begin, try using QuillBot’s content idea generator to brainstorm topics that match your niche.
How do I write a travel blog post?: Start by choosing a specific location, experience, or theme (like food, hiking, or local culture). Then structure your post around your personal insights: what you did, what you learned, and what you’d recommend. Use clear headings, vivid descriptions, and practical tips to make your post both engaging and useful. Don’t forget to include photos or links to helpful resources if possible.

QuillBot’s blog post generator can help you organize your thoughts, create an outline, and draft your travel content faster.
Do haiku always need to follow the 5-7-5 syllable structure?: Not necessarily. While traditional Japanese haiku use a 5-7-5 syllable pattern, modern English haiku often focus more on capturing a moment than following strict syllable rules. Most still use three lines, but the syllable count can vary: some aim for 17 total syllables, while others are even looser in form.
How do I come up with blog post ideas?: Generating blog ideas starts with knowing your audience and what they want to learn. Use resources like Google’s “autocomplete” or “People also ask” features as well as keyword planners to find popular questions related to your niche. You can also brainstorm based on personal experiences, trending topics, or common challenges your readers face.

For a quick boost, try QuillBot’s content idea generator. It can help you develop fresh, relevant blog topics tailored to your needs.
How often should I post on my blog?: Post as often as you can consistently maintain without compromising quality. For most bloggers, once a week or every two weeks works well. Consistency builds audience trust and improves SEO. Quality beats quantity every time.

Before publishing, use QuillBot’s Grammar Checker to polish your writing and avoid mistakes.
How do I create a newsletter for free?: You can learn how to create a newsletter for free by using email tools like Mailchimp or Substack. Follow these general steps:

Plan your newsletter strategy

Set up your subscriber list

Write clear content and add visuals

Include a call to action (CTA)

Send and track success

If you need help writing your newsletter content, try QuillBot’s AI newsletter generator.
How do I create a family newsletter?: To create a family newsletter:

Prepare your email list

Decide on a frequency for your newsletter

Gather updates, photos, and stories you want to share

Write your content and add visuals

Send or print

One way you can learn how to create a newsletter for family is to ask QuillBot’s AI newsletter generator to generate it for you. Review the AI output and refine it further until you get a newsletter you’re happy with.
How long should a newsletter be?: A newsletter should be around 200 words, long enough to provide value but short enough to keep readers’ attention.

However, when you learn how to create a newsletter, the first thing you learn is that everything—including length—should be adapted to your specific audience, topic, and goals.

You can also use QuillBot’s AI newsletter generator to help you create a newsletter of the ideal length.
What’s a good newsletter font?: Good newsletter fonts include Arial, Helvetica, and Verdana. These fonts are easy-to-read, accessible, and professional.

When deciding how to create a newsletter, avoid decorative fonts for body text. You may use decorative fonts in your logo, header, or images, but they are not as comfortable to read as text.

Regardless of which font you use, make sure your newsletter text is error-free with QuillBot’s free Grammar Checker.
What is content marketing in SEO?: Content marketing in SEO means creating helpful and relevant content—like blog posts, guides, or videos—that’s designed to improve your website’s visibility in search engines like Google. By answering questions your audience is searching for and using the right keywords, this content helps your site rank higher in search results, making it easier for people to find you without paying for ads.

If you’re writing SEO-focused content, tools like QuillBot’s SEO title generator can help you craft catchy, keyword-rich titles that improve your chances of ranking higher and attracting clicks.
What is content marketing in digital marketing?: Digital marketing covers all online ways to promote a business, and content marketing is one key tactic within it. It focuses on creating valuable content—like blog posts, videos, or guides—that attracts and engages your audience across channels like websites, email, social media, and search engines. By providing useful information, content marketing helps build trust and keeps people interested in your brand without relying only on paid ads.

Use Quillbot’s content idea generator to brainstorm fresh content ideas tailored for different digital channels—from blogs to social media posts. This helps keep your digital marketing content relevant and consistent.
What are the three types of promotion used in content marketing?: The three types of promotion used in content media are:

Paid media (content you pay to promote on other platforms)

Owned media (content on your own channels)

Earned media (unpaid mentions or tags by third parties)

Within each of these promotion types, there are many different types of content marketing. Paid media, for example, could be text, photos, or videos.

Learn more about content marketing with QuillBot’s AI Chat.
What is B2C marketing?: B2C marketing means “business-to-customer” marketing. It’s when a business markets its products or services to an individual customer, not another business.

B2C marketing relies heavily on certain types of content marketing, particularly website content, social media, video, influencer collaborations, and UGC.

Through this content, B2C marketers strive to build awareness, engagement, emotional connection, and trust with customers.

QuillBot’s AI Chat can help you learn more about B2C marketing.
How do I use content curation on social media?: To use content curation on social media, share valuable content created by others that’s relevant to your audience (e.g., news articles, industry insights, infographics, videos, or user-generated content).

Add your own caption or commentary to give context, highlight key takeaways, or share your opinion.

Need help crafting engaging captions or post text? Try QuillBot’s social media post writer to quickly create polished, on-brand content that connects with your audience.
What is an example of copywriting?: An example of copywriting is the promotional text created for a skin care brand launching a new moisturizer. A copywriter might create a social media ad with a headline like, “Say goodbye to dry skin! Hydration that lasts all day long!” or website copy promoting an offer, “Try it risk-free! 20% off your first jar, today only!” These texts are designed to appeal to customers and drive sales.

To quickly write copy that converts, give QuillBot’s free AI copywriting tool a spin.
What is B2B copywriting?: B2B copywriting, or business-to-business copywriting, involves creating written content for businesses that sell products or services to other businesses. Examples of B2B copy include white papers, blog posts, website content, and newsletters. Unlike B2C (business-to-consumer) copywriting, which targets individual consumers, B2B copywriting aims to inform, engage, and persuade business decision-makers, such as executives, managers, or procurement teams.

QuillBot’s free AI copy writer can help you create B2B content that matches your brand tone.
What does CTA stand for?: CTA stands for “call to action.” In marketing and copywriting, a call to action is a phrase or instruction designed to prompt the audience to take a specific next step. This could involve clicking a button, signing up for a newsletter, making a purchase, or downloading a resource. CTAs often use phrases like “Add to Cart,” “Learn More,” or “Subscribe Today.” An effective CTA is typically clear, concise, and creates a sense of urgency or value.

Want better results from your marketing messages? QuillBot’s paraphrasing tool helps you rewrite your CTAs until they actually get people clicking and buying.
What is the opposite of evergreen content?: The opposite of evergreen content is trending or time-sensitive content. This type covers current events, trends, or news that lose relevance quickly. For example, an article on “2025 Super Bowl Predictions” will only be useful for a limited period before it becomes outdated.

Tip: When writing time-sensitive content, QuillBot’s Grammar Checker ensures your material is polished and professional, even when you’re on a tight deadline.
How can I make my content evergreen?: To make your content evergreen:

Focus on topics that address questions or problems your audience will have consistently over time

Avoid including details tied to specific dates, trends, or events that can quickly become outdated.

Provide clear, practical advice, how-to guides, or foundational information that stays relevant.

Update your content periodically with fresh examples, updated statistics, or new insights to maintain its relevance

Struggling to simplify complex ideas for your audience? QuillBot’s Paraphraser can help you reframe your content for maximum clarity and accessibility.
What are common mistakes to avoid when using AI for story writing?: Common mistakes when using AI for story writing include:

Copying AI texts word for word and losing your unique voice

Overrelying on AI content without fact-checking it

Not considering copyright issues, plagiarism concerns, or your publication’s guidelines about AI-assisted content

Using generic prompts like “write a story set during Prohibition” instead of specific requests like “help me brainstorm three possible endings for this conflict”

To ensure your writing maintains originality and quality, QuillBot’s Paraphraser can help refine AI-generated suggestions. It allows you to rephrase and tailor content to match your unique voice while improving clarity and flow.
Is it ethical to use AI for creative writing?: The ethics depend on how you use AI and what you’re writing for. Using AI like QuillBot’s AI Story Generator for brainstorming, feedback, or editing help is generally fine—it’s similar to using spell check or asking a friend to read your work. However, you should check the rules wherever you plan to publish your story, since magazines, writing contests, and schools often have their own policies about AI use. The main thing is being honest about your process and making sure the creative ideas and decisions stay yours. When you’re not sure, it’s always safer to be transparent about how exactly you used AI to write a story.
How can AI help if I get stuck while writing?: AI can help you in several ways while writing: brainstorming what happens next in your story, pointing out inconsistencies or gaps within the plot, testing dialogue between characters, or researching background details to make your story world more believable. For example, you might ask, “My character just discovered their best friend has been lying to them. What are three different ways they might respond?”Or, you might ask for dialogue prompts about this topic as a jumping-off point.

Once you’ve generated ideas or drafts, QuillBot’s Grammar Checker can ensure your text is polished and error-free, helping you focus on creativity without worrying about technical issues.
How do I get started with AI story writing tools?: Pick a free AI tool like QuillBot’s AI Chat and decide what specific writing challenge you need help with. Based on this, give a concrete prompt, like “I need three ways my character could react to bad news” rather than “help me write better.”

You could also ask AI to help you brainstorm, like asking it for writing prompts or dialogue prompts to spark your creativity.

As you get comfortable, experiment with different prompts to see what kind of responses are most helpful for your writing process.
What’s the difference between a content writer and a copywriter?: The difference between a content writer and a copywriter is not always well understood. This is partly because the lines between the two can be blurred.

Put simply, the purpose of content is to inform, entertain, argue, or persuade, whereas copywriting is focused on persuading people to send their money in a particular way.

Whether you’re working on content or copy, QuillBot’s free AI tool for copywriting can help you quickly write texts that connect with your audience.
What is content curation in Ed-Tech?: Content curation in Ed-Tech is the process of selecting and sharing educational materials created by others to support teaching and learning.

Instead of creating all content from scratch, educators or Ed-Tech platforms gather relevant resources (e.g., videos, articles, lesson plans, or interactive tools) and present them in an organized way for students or teachers. If you want to create your own structured materials quickly, the QuillBot lesson plan generator can help you design ready-to-use, organized lesson plans tailored to your subject and audience.

Alternatively, if you want to learn more about curated content in Ed-Tech or other domains, ask QuillBot’s AI Chat.
What is email copywriting?: Email copywriting is the process of writing and sending out emails for marketing purposes. An email copywriter needs to create appealing content that will urge current or prospective customers to act, for example, to sign up for a webinar or buy something. Email copywriting includes creating subject lines, preview text, body copy, and a clear call to action.

Quillbot’s free Grammar Checker ensures your emails are polished and professional.
What is a good content curation strategy?: A good content curation strategy is:

Define your goal, and understand what you hope to get out of curated content.

Know your audience and the content they want.

Evaluate sources to make sure they’re trustworthy before sharing anything.

Add context or perspective so your audience understands why the content is relevant.

Give credit to the original sources.

Maintain a balance of curated content with the content you create.

Stay organized using a content calendar or scheduling tool.

Finally, use QuillBot’s Grammar Checker to make sure any original texts you write while curating content are free of errors.
What is a branded content agency?: A branded content agency is a marketing firm that specializes in creating and managing branded content campaigns for companies.

Unlike traditional advertising agencies focused on direct promotion, branded content agencies develop story-focused media that build emotional connections between brands and their audiences.

If you want to learn more about branded content agencies or branded content, ask QuillBot’s AI Chat.
What is branded content video production?: Branded content video production is the production of videos that tell a brand’s story in an engaging and authentic way.

Branded videos don’t usually promote products directly. Instead, they entertain, inform, or inspire while subtly promoting the brand and its values.

The production process includes scripting, filming, editing, and distributing.

If you’re working on branded content video production, try using QuillBot’s AI Story Generator to help you create a story for your video.
What is UGC in influencer marketing?: UGC in influencer marketing refers to content created by real people to discuss a brand and its products or services.

The meaning of UGC is “user-generated content.” The users who create UGC usually aren’t paid the same way influencers are. They also sometimes don’t share the UGC to their own feeds, but instead create it for the brand to publish.

Social media captions are often an important part of UGC. Why not try QuillBot’s free caption generator for Instagram to quickly write fun captions that get your brand noticed?
What is a UGC video?: A UGC video is a video created by a real person to discuss the products or services of a specific brand.

The meaning of UGC is “user-generated content.” The “users” are the people who use the brand’s products or services and who create the content.

If you want to learn more about UGC video, QuillBot’s AI Chat can answer your questions.
What’s a good user-generated content strategy?: A good user-generated content strategy is:

Understand the meaning of UGC (user-generated content)

Define your goal and UGC strategy

Collaborate with the right creators

Strive for authenticity

Moderate content

Track content metrics

Evaluate if UGC works for your brand

If you want help developing a good user-generated content strategy, QuillBot’s AI Chat can help you through it.
How do I get into freelance technical writing?: To get into freelance technical writing:

Understand what technical writing is

Get educated (at least a bachelor’s degree)

Develop communication skills

Choose a technical niche

Build a portfolio

Join freelance platforms and job boards

Network and market yourself

Start small and scale up

Make sure your freelance technical writing is error-free with QuillBot’s free Grammar Checker.
What does a technical writer do?: A technical writer creates clear, accurate, and user-friendly documentation that helps people understand and use products, systems, or services.

Technical writing is the process of translating complex technical information into content that’s easy for the target audience to understand and act on.

To learn more about what a technical writer does, ask QuillBot’s AI Chat.
How much does a technical writer make?: The salary of a technical writer varies based on experience, industry, location, and whether the position is freelance or full-time.

In the United States, entry-level technical writers might earn about $50-65K per year. Highly specialized or senior writers might earn more than $100K per year.

Freelance rates for technical writers can be by the hour (around $40-100), by the word ($0.20-$1.00), or per project (from a few hundred to thousands of dollars).

Ask QuillBot’s AI Chat for more information about technical writing and how much technical writers make.
What are some common grammar mistakes in technical writing?: Some common grammar mistakes in technical writing are:

Overuse of the passive voice

Subject-verb agreement errors

Inconsistent verb tenses

Ambiguous pronouns

Dangling modifiers

Not following capitalization rules

Avoid these and other grammar errors in your technical writing by using QuillBot’s Grammar Checker.
What are seasonal words in haiku?: Seasonal words, or “kigo,” are traditional terms that point to a specific time of year in haiku poetry. The poet does not make them up—they are part of a shared set of words used in Japanese poetry for centuries. For example, sakura (cherry blossoms) signals spring, while yuki (snow) represents winter. A kigo adds mood, meaning, and context to a haiku in just one word.

Need help finding the right seasonal word? Try asking QuillBot’s AI chat.