AI Press Release Generator | Advantages & How to Use

A well-written professional press release is a crucial step for communicating important news to the public and media. A well-crafted press release can secure media coverage, build brand credibility, and announce a significant milestone. And as press releases are often issued at a time of crisis, it’s really important to get them right.

While the process can seem daunting, AI writing tools like the QuillBot press release generator can simplify and speed up the process.

How to write a press release

It’s always best to make a few notes about what you want to say before you start to write. Following these simple steps should help you hit the right notes.

1.  Understand your objective

Before you begin writing, you need to have a clear understanding of the story you want to tell and what you hope to achieve. Is your goal to announce a new product, a major funding round, or a company event?

Defining your objective will guide your writing and ensure your press release is focused and impactful. A clear goal helps you identify the key message and the most important information to include, which is essential for capturing the attention of journalists and your target audience.

2. Put together important information

The best press releases zero in on the most important information. For a journalist to write about your topic correctly, they need the facts. Pay attention to the following:

• A catchy and informative headline.
• The company name, location, and a brief background.
• The core details of the announcement (the “who, what, when, where, and why”).
• A compelling quote from a company executive or expert.
• Relevant data, statistics, or metrics.
• A boilerplate (a brief summary of your company).
• Your media contact information.

Once you’re satisfied that you’ve remembered everything, it’s time to start the drafting process.

3. Write a compelling story

A press release is more than just a list of facts; it’s a narrative. Start with an engaging lead paragraph that summarizes the most important information. Use a professional and objective tone, avoiding jargon and overly promotional language.

Organize the body of the text in a way that is easy for a reader to skim and understand, with the most crucial information at the top. The goal is to tell a clear, concise, and compelling story that entices a journalist to learn more.

Using an AI press release generator

An AI tool like the QuillBot press release generator simplifies the entire process by acting as a powerful co-pilot. Instead of facing a blank page, you simply input the key information you’ve gathered—like the company name, the announcement details, and any quotes—and the AI tool will instantly generate a structured, professionally formatted draft.

This tool not only saves time but also ensures that all essential elements of a press release are included. It can help overcome writer’s block, provide a strong starting point for edits, and allow you to quickly produce a professional document ready for distribution, even if you are not an experienced writer.

The example below shows how an AI press release generator can quickly and easily produce the text you need.

AI press release generator prompt example

This is the press release drafted by the AI assistant:

AI press release generator response example

Frequently asked questions about press release generator

What is a press release?

A press release is a statement or document released by a business, organization, or individual to inform the press and media of a new situation or event.

Press releases can be scheduled (to accompany a product launch, for example) or reactive (to respond to a crisis or newly developed situation).

Because press releases are designed for professionals to read, they should be to-the-point and as informative as possible.

When written in a crisis, it is especially important to make sure the details are correct and the situation isn’t made worse.

QuillBot’s press release writer is a quick and easy way of getting information out to the press.

What is a press release template?

A press release template helps you to draft a press release and make sure you don’t forget anything. Press releases can be scheduled events, or they can be issued in times of crisis. This makes it especially important to get them right.

As well as a template, you can use an AI tool like QuillBot’s AI press release generator. This lets you input all the details you need, and it quickly produces a press release that you can check, fine-tune, and even redraft if you want to.