Benefits of Humanizing AI content

You just opened your inbox to find an email from your favorite sneaker brand. There’s a big sale happening this weekend, 30% off all summer styles.

In one scenario, the email reads: “Dear Customer. Our summer collection is now available at reduced pricing. The discount of 30% will be applied to all qualifying products through the weekend.”

In the other scenario, “Hey there, sneakerhead! Ready to step up your summer game? Our biggest sale of the season kicks off Friday— all those colorful kicks you’ve been eyeing are 30% off. Yeah, the ones with the neon laces. Don’t walk, run!”

The difference is clear. One feels like it was written by a robot that’s never worn shoes. The other feels like it was written by someone who gets you and your sneaker obsession.

As more businesses turn to AI for content creation, your ability to add that human touch isn’t just nice to have; it’s what can make a customer read or toss an email into the bin.

If you want to humanize AI content, try QuillBot’s free Humanizer.

Why humanizing AI is important

“Raw” AI content has a problem—it sounds like everyone else’s content. With more businesses and marketing professionals relying on chatbots like ChatGPT and Microsoft Copilot, or dedicated AI post generators, the internet is filling up with eerily similar articles, social media posts, and emails.

Signs of robotic writing

You’ve probably spotted AI-generated content: overly formal language to the point of stiffness, the same transitional phrases appearing over and over, generic explanations and examples that don’t quite connect to real life. And that strange emotional flatness, like reading something written by someone who’s never actually experienced joy, frustration, or excitement.

SEO performance

Search engines are getting better at identifying this content, too. While they don’t explicitly penalize AI-written text, they do favor content that is useful, demonstrates expertise, and adds value. When your blog sounds like everybody else’s blog, it’s hard to stand out in rankings.

Audience perception

The biggest problem with raw AI texts though, is that your audience can tell. And perhaps there’s no harm in using AI to write functional content like the FAQs on your website, but for personal communication, like emails? These are meant for building a relationship with your audience, so they need to feel like there’s a real human behind the words.

Risks to brand identity

Perhaps most concerning is how raw AI content gradually erodes your brand identity. When your communications lose their distinctive voice, tone, and perspective, you lose the very elements that make your brand recognizable and relatable.

Beyond detection avoidance

That’s why humanizing AI content matters. It’s not about bypassing AI detectors, although content flagged as AI-generated could make a dent in your brand’s credibility or SEO. It’s about keeping all the good stuff, like your unique tone of voice, personality, and experience, that makes your content worth reading.

Top 5 benefits of humanizing AI

If raw AI-generated content is the problem, humanizing it is the solution. Here’s what you gain when you add a human touch to your AI-generated content:

Brand voice that makes products stand out

In a sea of AI-generated sameness, your humanized content maintains what makes your brand unique. When competitors all sound like they graduated from the same robot school, your voice becomes your competitive edge.

Conversions that come from genuine connection

When a potential customer feels like you’re speaking directly to their needs instead of promoting generic benefits, they are more likely to click on that “Buy now” button or book a consultation.

Social media that feels like a real conversation

Social media isn’t just about getting likes or shares; it’s about creating moments that people want to talk about. When your posts feel human, they spark curiosity, laughter, or even debate. And those are things that not only capture attention but also encourage engagement and conversation.

Emails that people want to read

Nobody wants to open another email that starts with, “We’re excited to announce …” or, “Discover the benefits of …” That’s the kind of language that makes people click “delete” before they even get to the good stuff. When your emails sound like they were written by a person who genuinely understands the reader, that’s when open rates go up.

Customer loyalty that survives price increases

When customers feel connected to your brand through authentic communication, they become remarkably resistant to competitors’ offers, even when those offers are cheaper.

Simple ways to humanize AI

Here are some practical, easy-to-apply tips for adding authenticity to AI-generated writing.

Add personal touches and sensory details

Share your trip to that industry conference where you first heard about this trend. Describe how the product feels in your hands or how your customers’ faces lit up when they first experienced your service.

Vary your writing rhythm and break the rules

AI loves perfectly structured sentences. Humans don’t always write that way.  Mix up your sentence lengths, start with connecting words, like “and,” “but,” or “because,” and don’t be afraid of sentences without a complete subject-verb structure, such as “Absolutely incredible results. Every single time.” Your 5th-grade English teacher would be horrified, but occasionally breaking grammar rules mirrors how people actually speak.

Use a humanizer tool

Specialized tools like Quillbot’s Humanizer rephrase AI-generated text by varying vocabulary, adjusting sentence structures, and introducing conversational elements that algorithms typically miss.

Read your content aloud and edit

Your ears will probably catch the robot voice that your eyes missed. If you stumble on too many long and difficult words or feel like you’re reciting a technical manual, those are the sections that need refining the most.

Start with AI, end with you

The best way to incorporate AI tools into your writing process is to treat them as your assistant, not your managing editor. Let them handle the heavy lifting of research and structure, then step in to add your unique voice. AI can give you the first draft, but not the finished product; this still requires your expertise and personality.

Frequently asked questions about benefits of humanizing AI content

What does humanizing AI content mean?

Humanizing AI content is the process of making AI-generated material sound more like it was written by an actual person. This involves editing and refining AI content by replacing, for example, formal language with more conversational one or adding personal stories and anecdotes.

Struggling to make AI output sound more natural? Quillbot’s free Humanizer tool can help you with that.

What are the main challenges of humanizing AI?

The main challenges of humanizing AI content include:

• Connecting on a human level: AI lacks real-life experiences and emotions, making it harder to create content that truly resonates with readers.
• Stiff language and repetitive phrasing: AI often produces rigid sentence structures and overuses transitional phrases, which can feel unnatural.
• Inaccurate information or “hallucinations”: AI sometimes fabricates details or presents errors, requiring careful fact-checking.
• Establishing a unique brand voice: Shaping AI content to reflect a brand’s distinct personality while staying consistent can be tricky.

Struggling with these challenges too? Let QuillBot’s Humanizer tool help you humanize AI text into content that connects with readers.

What is the best way to humanize AI text?

The best way to humanize AI text is to use a humanizer tool. You can copy and paste an AI text into a tool like Quillbot’s Humanizer, and it’ll refine tone, adjust phrasing, and improve readability while keeping the original meaning intact.