How to Write a Sales Email | Tips, Examples & AI Tools

Writing a good sales email is one of the hardest tasks freelancers, entrepreneurs, and small business owners face. Without a dedicated marketing team or copywriter, you often have to figure it out on your own. And yet, the success of your business can hinge on how well you write emails that convert.

Whether you’re pitching a service, introducing a product, or sending a cold sales email to a potential client, the right words can make the difference between getting ignored and getting a response.

In this article, you’ll learn how to write a sales email, see sales email examples, and get a cold sales email template you can use. You’ll also discover how tools like QuillBot’s AI sales email generator can help you create professional, personalized emails faster.

How to write a sales email

A good sales email needs to capture the recipient’s attention and encourage them to take action. To do that, you’ll need more than a generic pitch. Here are a few basics to keep in mind:

1. Start with a strong subject line

The subject line decides whether your email gets opened at all. Keep it short, clear, and tied to the recipient’s interests. For example, “Idea to lower your ad costs” is more likely to get noticed than “Introducing our new platform.”

2. Personalize the opening

A generic greeting like “I hope this email finds you well” signals that your email could have been sent to anyone. Mentioning something specific shows you’ve done a little homework. For example, “I saw your recent LinkedIn post about expanding into new markets—congratulations” is stronger than “I’d like to introduce myself.”

3. Keep the body clear and value-driven

The main text of your email should quickly explain who you are, why you’re reaching out, and how the reader benefits. Long introductions and company history tend to lose attention, so get straight to the point. At the same time, avoid listing features without context—focus on the value your product or service provides.

For example, instead of writing a full paragraph about your company, you might say, “I help small businesses improve their scheduling systems, saving them several hours each week.” Or, instead of “Our platform has real-time analytics,” you could write, “Our platform helps you track sales in real time so you can adjust campaigns faster.”

4. End with a clear call to action

A sales email without a next step leaves the reader unsure how to respond. Be specific about what you’re asking. For example, “Would you be available for a 10-minute call on Thursday?” is clearer than “Let me know what you think.”

Here’s how these elements can fit together in a cold sales email template:

By focusing on clear, value-driven copy, you can write emails that actually get read. Next, we’ll look at how an AI sales email generator can help you do this even faster.

Using an AI sales email generator

Writing a sales email can be straightforward in theory, but finding the right words is often the hardest part. That’s where QuillBot’s AI sales email generator comes in. It can help you turn your ideas into well-articulated, professional emails quickly, even if you’re unsure how to phrase them.

To get the best results from an AI sales email generator, describe what you need clearly. The more detail you provide in your prompt, the more tailored the output will be. If you’re not sure where to start, try using a structured prompt like the one below. Just copy and paste it to the sales email generator and fill in the details so you get a tailored output.

Using this prompt template, you might get an output like the following:

AI sales email generator output

By following these tips and using tools like QuillBot’s free AI sales email generator, you can write clear, personalized sales emails that get results, without spending hours drafting them.

Frequently asked questions about sales emails

How do I write a sales email that converts?

Start with a strong subject line that grabs attention, then personalize the opening so it doesn’t feel like a mass email. Keep the body short, value-driven, and focused on how your product or service helps the recipient. End with a simple next step, such as a quick call or a yes/no question. 

If you need help drafting a sales email that converts, try QuillBot’s free AI sales email generator.

How do I create a sales email template for new clients?

A good sales email template keeps things short, clear, and focused on the client’s needs:

Subject line: Direct and tied to a benefit.
Opening line: A sentence that shows you know something specific about their business.
Body: Who you are, why you’re reaching out, and how your offer helps.
Call to action: A low-friction next step, like scheduling a quick call or replying with a “yes.”

Subject: Helping [Company Name] with [specific goal]
Hi [First Name],

I noticed [personalized detail about their business].

I work with [type of clients] to [key benefit]. For example, one client [specific result].

Would you be open to a 10-minute call next week to see if this could work for you?

Best,
[Your Name]

You can also use QuillBot’s AI sales email generator to build a tailored sales email template in seconds.