To ensure is to make sure something happens. To insure means to cover something with an insurance policy. To assure is to make someone feel convinced or satisfied.
Ensure, insure, and assure are similar sounding words, but they all have vastly different meanings.
Ensure or insure or assure?
The difference between assure, ensure, and insure will be much clearer after you see them used in a sentence.
Ensure meaning and usage
Ensure (v.): to guarantee that something will happen, such as through action or authority
Insure meaning and usage
Insure (v.): to guard against risk by covering something or someone through an insurance company—a contract backed by payment or some other transaction
Assure meaning and usage
Assure (v.): to make yourself or someone else feel confident about something
These three words are incredibly similar, but it is worth noting that sounding similar doesn't mean that they mean similar things.
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What does it mean to ensure something?
To ensure something is to make sure it happens, such as by taking action or using authority.
Is it insure or ensure success?
The correct phrase is ensure success, meaning to make sure that something is successful. To insure is to take out an insurance policy on something or guarantee it through some other type of transaction, so you can’t insure success—at least not literally.
What is the main difference between insure vs ensure vs assure?
Insure deals with insurance policies, ensure deals with guarantees and absolutes, and assure deals with emotions.
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