Demure | Definition, Meaning & Examples
Demure is an adjective that means “modest,” “shy,” or “reserved.” It is most commonly applied to women and girls or their clothing, though it can be used to describe people of any gender.
She wore a demure dress to the gala, choosing understated elegance over flashy trends.
In response to the interviewer’s question, the actor gave a demure smile and changed the subject.
What does demure mean?
The adjective demure is used to describe someone as “reserved” or “shy.” When it describes clothing, it means “modest” (i.e., not revealing or flashy).
Demure has traditionally been used most often to refer to women and girls. Historically, it was often considered a compliment, as quietness and modesty were prized as virtues in women. Nowadays, demure can be used for people of any gender, though it is still more frequently applied to women than men.
The word demure sometimes carries the connotation that a person is only presenting an image of being humble or modest in order to get what they want. In this case, the meaning is closer to the word “coy.” The interpretation of demure depends strongly on the context in which it is used.
At the party, she was very demure [shy], standing by the food table for most of the night.
Ryan asked his father with a demure [coy] smile, “I don’t suppose there would be a place in your company for me?”
In meetings, Alessandra is typically demure [reserved], sharing her opinion only when directly asked.
Demur means “refuse to do something” or “object to something” (e.g., “The CEO proposed a new project, but the board demurred, citing budget concerns”).
Demurely
The adverb form of the adjective demure is demurely. Like all adverbs, it modifies a verb and has the meaning “in a reserved manner.”
The pastor smiled demurely and accepted the compliments from his congregation.
Frequently asked questions about demure
- What is an antonym of demure?
-
Demure is an adjective meaning “reserved,” “shy,” or “modest.” Antonyms and near-antonyms include:
- Bold
- Loud
- Brash
- Shameless
- Outgoing
- Immodest
- Arrogant
- Haughty
QuillBot’s Paraphrasing Tool can help you find the right words to express your meaning.
- What is a synonym of demure?
-
Synonyms and near-synonyms of demure include:
- Modest
- Quiet
- Shy
- Unassuming
- Reserved
- Coy
- Prim
- Reticent
QuillBot’s Paraphrasing Tool can help you find synonyms for demure and other words.
- What is very demure, very mindful?
-
The phrase “very demure, very mindful” has been popularized by TikTok creator Jools Lebron. She posts short videos instructing her followers on how to be demure (that is, modest, respectful, and humble) in various situations, such as at work, on airplanes, and on family vacations.
The trend has caught on, and now many TikTok creators are sharing tips on how to be “demure,” often expanding the word’s definition in a tongue-in-cheek way.
