What’s the difference between brand voice and tone?

Brand voice is your brand’s consistent personality and communication style across all channels. Tone is the emotional variation of that voice depending on the situation and audience.

For example, a brand voice may always be professional and supportive, but its tone might become more celebratory in a marketing campaign or more empathetic in a customer support message. In short, voice stays consistent while tone adapts to circumstances.

To experiment with tone, try Quillbot’s free Paraphraser