What’s the meaning of localize?

The verb “localize” can mean:

  • To concentrate or restrict something to a specific place
  • To adapt something to meet the requirements of a specific area

The third definition refers to the process of localization, when products or services are adapted to a specific country or region so that they feel relevant to the target audience.

Localization relies on translation tools (like QuillBot’s Translator) and specialists well-versed in the target country’s language and culture.