Why is pathos important in persuasive communication?

Pathos is important in persuasive communication because it helps speakers and writers:

  • Establish a strong emotional connection between the audience and themselves. By appealing to emotions like compassion or sorrow, communicators can build rapport and a sense of shared understanding with the audience. This, in turn, makes the audience more receptive to what they have to say.
  • Maintain the audience’s attention. When someone stirs up strong emotions in us, we are more likely to pay attention to what they have to say.
  • Humanize abstract issues. Pathos makes abstract or distant issues more relatable through the use of storytelling and personal anecdotes.