What Is Pathos? | Definition, Meaning & Examples
Pathos is an emotional appeal employed to elicit a specific emotional response from an audience. This usually involves feelings of pity, sympathy, or sorrow. The intention is to make an audience feel the way the author or speaker wants them to feel.
“Pathos” is a term mostly used in persuasive speaking and writing, but we also encounter it in literature, film, and advertising.
What is pathos?
Pathos (or appeal to emotion) is a mode of persuasion that attempts to engage an audience’s emotions, values, or beliefs. The goal of pathos is to convince an audience of a particular viewpoint or prompt them to act by stirring up specific emotions (positive or negative). Pathos can be expressed in various ways, including words, images, music, or body language.
Emotions have a significant impact on the formation of judgment. When someone successfully taps into our feelings, we form a personal connection with their message because we feel we can relate personally to the subject matter. This emotional connection enhances the credibility of the message and makes us more receptive to what they have to say.
The downside of pathos is that it can also be used as a manipulative tactic. By appealing to our emotions, politicians, for example, may try to bypass our logic and manipulate us into supporting their agendas without thoroughly evaluating the merits of their arguments or proposals.
Ethos, pathos, logos
Pathos, ethos, and logos are the three basic modes of persuasion established by the philosopher Aristotle, and sometimes collectively called the rhetorical triangle. When in balance, they can build a well-rounded, persuasive argument that appeals to an audience on different levels. More specifically:
- Ethos, or ethical appeal, refers to the character that the speaker or writer wishes to present. It is an attempt to convey their status or expertise, making the audience more likely to consider them credible and trust them. Toothpaste advertisements featuring dentists’ testimonials, for instance, leverage this type of appeal.
- Pathos, or pathetic appeal, refers to the emotional state of the audience. In contemporary terms, appeals to pathos are psychological appeals that try to influence the audience on an emotional level. This also includes the audience’s values and beliefs. Patriotism, for instance, is an ideal, but it also has a strong emotional component.
- Logos, or appeal to logic, refers to the argument itself. It is an attempt to engage an audience’s logic by presenting factual information and statistics, citing multiple sources, and making clear connections between ideas.
Although these rhetorical appeals work well together, we do not need to incorporate all three of them in every argument. It is important to consider which combination best fits the context of communication and the subject at hand.
Additionally, employing rhetorical appeals does not always lead to a solid argument. Writers sometimes overuse one appeal at the expense of another. For example, they may substitute evidence with emotions to hide their faulty logic or lack of knowledge on a subject. In this case, the argument is flawed and we call it an appeal to emotion fallacy.
Pathos examples
Pathos is a rhetorical appeal speakers use to connect with their audience and inspire change.
President Lincoln’s Gettysburg Address (1863) exemplifies the use of pathos (and ethos) while reflecting upon the significance of the American Civil War. In this speech, the war is presented in terms of the Founding Fathers’ ideals (“a new nation, conceived in liberty, and dedicated to the proposition that all men are created equal”).
Memoirs utilize pathos to create compelling narratives and establish an emotional connection with the reader.
How to identify pathos
When trying to identify pathos, you should look for the following:
- Expressive descriptions: Detailed examples and vivid imagery make us feel like we have seen or experienced what is being described.
- Storytelling: Stories can make us empathize with the speaker or those affected by the described problem. They can put a human face on abstract issues, like unemployment or war, by directing our attention to the way these affect a particular person.
- Figurative language: Metaphors (e.g., “time is a thief”) and similes (e.g., “brave as a lion”) can evoke powerful images that prompt reflection and help the audience connect with the subject matter on a deeper level.
- Charged language: Emotionally laden words evoke vivid images. The phrase “the heartbroken teenager sobbed uncontrollably after the devastating breakup” paints a very different picture than the neutral description “the teenager cried after the breakup.”
- Nonverbal communication: Facial expression, tone of voice, and body posture can all reinforce the emotional resonance of a message
Frequently asked questions about pathos
- What are logos, pathos, and ethos?
-
Logos, pathos, and ethos are the three modes of persuasion, or ways to persuade people. More specifically:
- Logos appeals to the audience’s reason. It involves presenting logical arguments, statistics, and facts.
- Pathos appeals to the audience’s emotions. It involves influencing the audience’s emotions through storytelling or evocative language so that they are more likely to accept the speaker’s viewpoint.
- Ethos appeals to the speaker’s or writer’s credibility. It involves establishing the speaker’s or writer’s authority, trustworthiness, and moral character, making the audience trust them.
- Why is pathos important in persuasive communication?
-
Pathos is important in persuasive communication because it helps speakers and writers:
- Establish a strong emotional connection between the audience and themselves. By appealing to emotions like compassion or sorrow, communicators can build rapport and a sense of shared understanding with the audience. This, in turn, makes the audience more receptive to what they have to say.
- Maintain the audience’s attention. When someone stirs up strong emotions in us, we are more likely to pay attention to what they have to say.
- Humanize abstract issues. Pathos makes abstract or distant issues more relatable through the use of storytelling and personal anecdotes.
- What is an example of pathos?
-
An example of pathos can be found in Martin Luther King Jr.’s “I Have a Dream” speech. King employs vivid images to portray segregation (e.g., “chains of discrimination”) and appeals to shared values throughout his speech (e.g., relating the struggle for civil rights to America’s founding principles).