What are brand voice guidelines?

Brand voice guidelines are a set of rules that define how your brand communicates verbally across all platforms. Brand voice guidelines outline things like brand personality, values, tone of voice, and messaging pillars.

They are similar but not the same as brand guidelines, which also define your brand’s visual identity. Brand guidelines should include a section on brand voice, though some brands prefer to also have  additional, longer brand voice guidelines.

Need help developing your brand voice? Quillbot’s Paraphraser can help you experiment with tone.