Assure Synonyms | Uses & Examples

Assure is a verb that means “to convince someone of something, usually to relieve doubt or anxiety” or “to make sure of something.”

Some synonyms for assure are:

  • Reassure
  • Comfort
  • Promise
  • Convince
  • Persuade
  • Soothe
  • Affirm
  • Insist
  • Ensure
  • Guarantee
  • Confirm
  • Insure
  • Secure

To find more synonyms for assure, use QuillBot’s free Paraphraser.

Assure synonyms

If using assure synonyms, you may have to rewrite sentences slightly. This goes for even the strongest synonyms (e.g., “comfort”). When rewriting sentences, QuillBot’s Grammar Checker can make sure they are free of grammar and spelling mistakes.

Synonyms for assure meaning “to convince someone of something”
Match Synonym Assure example Synonym example
Strongest Reassure The manager assured her team that the budget cuts wouldn’t affect them. The manager reassured her team that the budget cuts wouldn’t affect them.
Comfort Jane assured the child that the noise was harmless. Jane comforted the child, saying the noise was harmless.
Promise Dad assured us that he’d call as soon as he arrived. Dad promised us that he’d call as soon as he arrived.
Strong Convince We tried to assure her that she was safe. We tried to convince her that she was safe.
Persuade We assured the council that the plan was sound. We persuaded the council that the plan was sound.
Soothe The nurse’s aide assured the patient that the outcome would be good. The nurse’s aide soothed the patient, saying that the outcome would be good.
Affirm My advisor assured me that my dissertation is on track. My advisor affirmed that my dissertation is on track.
Insist I assure you, I had no idea. I insist, I had no idea.
Weak Vow The leader assured the people that change would come. The leader vowed that change would come.
Swear Jack assured Sophie he hadn’t touched her phone. Jack swore that he hadn’t touched Sophie’s phone.

For synonyms for assure meaning “to make sure of,” stronger matches are better overall replacements, while weaker ones are more limited. For example, “clinch” might be good for assuring a victory or a deal, but wouldn’t work in other contexts.

Synonyms for assure meaning “to make sure of something”
Match Synonym Assure example Synonym example
Strongest Ensure That committee is tasked with assuring that the city infrastructure is ready for when they host the Olympics. That committee is tasked with ensuring that the city infrastructure is ready for when they host the Olympics.
Guarantee The company assures overnight delivery in the whole country, except for Hawaii and Alaska. The company guarantees overnight delivery in the whole country, except for Hawaii and Alaska.
Confirm The lab assured the test results were accurate by running them again. The lab confirmed the test results were accurate by running them again.
Strong Insure The policy assures the property will be protected. The policy insures the property against loss.
Secure Labor laws assure employees’ right to a break. Labor laws secure employees’ right to a break.
Certify The inspector assured that the machines met safety standards. The inspector certified that the machines met safety standards.
Weak Cinch Dave scored the touchdown that assured the victory. Dave scored the touchdown that cinched the victory.
Clinch His amazing performance assured him a spot in the final. His amazing performance clinched him a spot in the final.
Lock in The early goal assured the win. The early goal locked in the win.
Note
Assure is sometimes confused with insure and ensure. Both are synonyms for assure meaning “to make sure of something.”

“Insure” is used in the context of insurance policies, meaning “to secure or protect something.” In British English, assure is also sometimes used in reference to life insurance.

Frequently asked questions about assure synonyms

What are some antonyms for assure?

Some antonyms for “assure” are:

  • Doubt
  • Unsettle
  • Confuse
  • Discomfort
  • Worry
  • Disturb
  • Question
  • Unnerve
  • Undermine

For more antonyms for “assure,” or synonyms for assure, try QuillBot’s free Paraphraser.

What’s a synonym for assurance?

Some synonyms for “assurance” are:

  • Confidence
  • Certainty
  • Guarantee
  • Promise
  • Reassurance
  • Conviction
  • Security
  • Trust
  • Pledge
  • Affirmation

To form more synonyms for “assurance,” use the noun forms of synonyms for assure or try QuillBot’s Paraphraser.

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Kate Santoro, BS

Kate has a BS in journalism. She has taught English as a second language in Spain to students of all ages for a decade. She also has experience in content management and marketing.